With the rise of social media and smartphones, more and more companies depend on video content. Beyond actual commercials or advertisements for their products, brands and professionals are often using video content (particularly on social media) to tell their stories, connect with different demographics, and create their brand identity. This form of marketing is effective and less obtrusive than traditional advertising.
At the same time, more people now have access to professional quality video production tools. Professional video cameras and production software are cheaper than ever. In fact, your smartphone, when used correctly, can produce professional-quality video content. But, this does not mean that you should produce, direct, edit, or post your own video content. It is still a good option to hire professional video production services in this day and age for these reasons:
Video Production Requires an Artistic Vision and Technical Know-How
First of all, just because you have a professional quality camera on your phone that can shoot HD video, that does not mean that you necessarily have the skills or tools to actually create a professional finished product. The fact of the matter is, video production is one part art form and one part technical. That is, you may not have the vision, or the technical know-how to actually produce, post, and promote, on all of the various platforms.
You Shouldn't Waste Your Time
You could spend a full day reading and learn about video codecs and which is going to be the best for each type of production. This is a very technical example, but it would likely be a waste of your time. Instead of trying to learn everything yourself, and wasting your time figuring out these technical issues, you can let a professional video production service like Lite Wave Media handle it in a much more time efficient and professional manner.
While the advent of cheaper and more accessible video production tools have made the technologies more accessible to some people, they have also helped to make the professional market a little more competitive. That is, you might be able to find better deals on professional video production services because the technology is cheaper, and the market is a little more competitive. This ends up being most advantageous to the customer.
Ultimately, it makes sense that brand owners often want to do their own work to save money on video production. However, it is almost always more practical to hand over the work to actual trained professionals.