Top Tips When Hiring a Video Agency
Are you planning to produce a corporate or product promotional video? Whatever the purposes, it would help if you engaged a professional video agency. Such a company can offer professional services and high-tech equipment leading to high-quality video production. So, how can you choose the most suitable video agency? Here are key recommendations when hiring a video production agency.
Production Quality
The primary consideration when selecting a video agency is the quality of the production work. Thus, you should start your search by requesting a company portfolio. Essentially, compare the produced videos with what you would expect to see in a quality TV commercial. Check whether it looks like a high-end production or it has a feel of a low-budget video. Notably, pay attention to the lighting to see if it is dull or overly bright. Then, assess the level of editing. An ideal video will show pictures that match what the narrator talks about. Finally, consider the interview recording, especially the voice, for audibility. A combination of these elements has an impact on the quality of the video production to expect.
Specialization
There are many types of video production works in the industry. Therefore, it is essential to be clear about the kind of work and the intended purpose. For instance, you may wish to make a TV commercial, wedding video, or documentary. Each of these works requires a different style of production and specialized equipment. Therefore, video agencies tend to specialize in a specific type of production to gain a competitive edge in the market. In addition, find out if the company can offer script production or they only execute the visuals. As such, take time to review the company's specialization and select an agency that can handle your project.
Flexibility
An ideal video agency company must exhibit high levels of flexibility. The company should be willing to listen to your needs and incorporate your ideas in video production. As a client, you are more aware of your needs and expectations. Even though the company brings technical experience, the agency should not be arrogant and dismissive about your ideas. Instead, the company should work with you and support you to actualize your ideas in the final product.
Size of the Crew
The quality of the video production partly depends on the size of the crew. Therefore, it is imperative to make inquiries on the size crew to expect in the service package. An ideal company will specify the number, explain each team member's role, and justify the need for inclusion. Typically, the size of the video crew depends on the scope of the production. In this case, a TV commercial may require a sizeable crew compared to wedding videography. Whichever the case, ensure that the crew offers comprehensive coverage.
There are many factors to consider when pre-qualifying a video agency other than the cost. The list above provides the primary starting point. Ask yourself, does the company have the capacity and experience to produce a high-quality video?